AttributeApp now allows the option to combine Salesforce and Pardot Campaigns Data into the app. You can now run attribution reports based on the following marketing touch data sets and fields:
- Salesforce Campaigns
- Salesforce Sales Actions (from the task field, i.e. calls, meetings, demos, send quote, etc.)
- Pardot Tactics (forms, landing pages, videos, white papers, files, page views, email clicks, etc.)
All of this is combined with Salesforce Opportunity Data level to allow for multi-touch attribution reporting. AttributeApp can also assign attribution at the Account level, regardless of whether reps have filled out Opportunity Contact roles or not. This allows for Account Based Multi-Touch Attribution.